2024 November Storm Update
Further Reach now serves over 935 square miles, including some of Mendocino’s most remote, rugged, and beautiful stretches. Our service is delivered by 257 relay sites spread across the landscape, usually in extremely exposed locations. By far, our biggest challenge is a highly unreliable power grid – the PGE outage maps light up like a […]
2024 Grange Fire Update
A recent fire, captured by the Alert California Wildfire Camera hosted by Further Reach, highlights the importance of reliable infrastructure. The Grange Fire disrupted a major traffic route, knocked out the power grid, halted radio broadcasts, and cut off the Internet as far as Fort Bragg, making it harder for some people to get vital […]
What Makes For a Great Customer Experience?
We offer our thoughts about customer experience so you know what our promises are, can hold us to our promises if we ever fall short, and let us know if any changes to our promises are needed. Feel free to share your thoughts with us by commenting below or emailing us at connect@furtherreach.net. A GREAT […]
Reliability of Further Reach’s Service
Pictured: One of scores of trees still hanging on fiber-optic cables serving the community. This tree fell in the February 2024 storm and remains like this a month later. RELIABILITY IS OUR PRIMARY GOAL We love keeping our subscribers online during challenging conditions – we know that Infrastructure reliability is critical for our community. This […]
2024 February Storm Update
The recent severe storms have inflicted significant harm to the power grid and other utility pole-based infrastructure (e.g., Xfinity). For nearly 48 hours, most of our 800-square-mile service area was without power. While grid power was restored to many areas on Monday evening, many others still lack power. Driven by our social mission, we have […]
While Others Increase Prices, We Increase Speed!
The news is crowded with stories about the pace of inflation and rising costs. We hear stories about corporations raising their pricing almost daily. Yet there is no rule that if a company’s costs increase that the company needs to react immediately by passing those costs to consumers. In some cases, the price hikes have […]
Verizon’s Price Raises: Profits Over People
Dear Verizon, What a load of BS! Your last two quarter’s financial statements suggest Verizon is experiencing nothing but great financial results: good profits, record revenue growth, and diversification. You guys are rocking it. Quotes from your last two earnings reports: For Q4 2021 https://vz.to/3thRyRg – “Verizon delivered another strong earnings performance this quarter,” said Verizon Chief […]
Further Reach vs. Starlink
Further Reach vs. Starlink While Starlink appears to offer significant improvement over other satellite providers, Further Reach offers better connection quality, a better customer experience, and the benefits of choosing a local provider. As Starlink rapidly adds subscribers, business analysts expect Starlink’s offering to degrade. CONNECTION QUALITY While telecoms often only headline their peak download […]
Further Reach: Commitment to Reliability
COMMITMENT TO RELIABILITY The catastrophic outage last week took down a range of critical services. Absent clear and transparent communication from the telcos, we seem to be following patterns from the past and can expect more outages in the future. The core issue is that big telecoms do not care about rural communities despite the […]