The Coast’s Most Reliable Internet — Compared to Starlink
Sticker price isn’t the whole story. Pick a Further Reach plan to see what each option actually costs and delivers.
Pick Your Further Reach Plan
Performance$45/mo
Gigabit$55/mo
Compared to Starlink
Residential 100$55/mo$50/mo
Residential 200$85/mo$80/mo
Residential Max$130/mo$120/mo
True Cost
Starlink doesn’t share their actual costs. Here’s what you’ll actually pay. Starlink’s clever promotions don’t change the math much.
Further Reach
$47/mo
$45 service + $2 electricity
Year 1: $764
Year 2: $1,328
Year 3: $1,892
Starlink
$91/mo
$55 service $50 + $26 electricity + $10 replacement risk
Year 1: $1,429
Year 2: $2,521
Year 3: $3,613
Installation Cost
ALL-INCLUSIVE
$200
Professional install by a local team. Everything’s included.
A LA CARTE
$337
$99 install + $20 shipping + $8 tax + ~$210 in accessories
Electricity to run it
COSTS ALMOST NOTHING TO RUN
$2/mo — 7 watts
High-performance equipment designed for low-power environments.
LIKE A DESKTOP COMPUTER, 24/7
$26/mo — 87.5 watts
$312 a year just to keep the dish on.
Equipment replacement
VERY BROAD WARRANTY
$0
We cover storms, lightning, salt air, surges — anything else out of your control.
VERY LIMITED WARRANTY
~$10/mo averaged
$349 to replace every three years. Warranty excludes weather. Dish is rated for 60 mph gusts — designed for modest conditions, not the coast.
Internet Experience
Download
SAME SPEED ALL THE TIME
300 Mbps — full speed both ways for typical use.
Consistent speeds all the time. We don’t play games with your traffic.
SLOWER DURING PEAK HOURS AND RAIN
30 Mbps at peak hours. Up to 100 Mbps off-peak.
Heavy rain also drops speeds 30–50% — a regular winter event.
Upload
SAME SPEED BOTH WAYS
300 Mbps — full speed both ways for typical use.
Symmetric upload matters for voice and video calls, cloud backup, security cameras, working with shared files, hosting media, and running a business from home.
A FRACTION OF DOWNLOAD
10–15 Mbps
Starlink trades upload speed to push download numbers higher. 10 Mbps fills up fast. Run a backup or sync a folder during a Zoom call and the call breaks — right when you need it to work.
Connection stability
ROCK SOLID
Stable connections optimized for Zoom, streaming, and VoIP.
REGULAR BRIEF DROPOUTS
Regular brief dropouts during satellite handoffs and heavy rain. Heavy rain also causes speed drops of 30–50%.
Audio and video freeze for a moment. Calls cut out, words get clipped.
Latency (responsiveness)
Latency is what makes the internet feel fast or slow — the time between a click and a response.
FEELS INSTANT
5–10 ms
Our NextGen network is on or one hop from a fiber backbone — not a round trip to orbit. Gaming, video calls, and remote desktop feel like wireline.
ROUND TRIP TO ORBIT
25–50 ms
Every request makes a round trip to a satellite in space and back. Noticeably less responsive than terrestrial networks.
Throttling
NEVER HAVE, NEVER WILL
We don’t slow you down. Period.
SLOWED DOWN AT PEAK HOURS
Deprioritized during peak hours
Right when you need it most.
Reliability
Is your equipment engineered to work on the coast?
ENGINEERED FOR THE MENDOCINO COAST
A decade of engineering specifically for these conditions — sustained high winds, wind-driven rain, and salt air.
Mounts, enclosures, and gear all chosen to withstand wind, salt, and moisture — installed by a team that’s spent a decade learning what works here.
ONE SOLUTION FOR THE WHOLE WORLD
The same hardware ships everywhere from the Sahara to Siberia.
Sustained winds on the Mendocino Coast routinely exceed 60 mph during winter storms. Snow melt is for melting snow — we don’t have any.
Powering your equipment during an outage
BACKUP POWER IS EASY
7 watts
At 7 watts, a basic battery backup keeps you online for a full day or more. A small UPS or a power bank works.
BETTER HAVE A GENERATOR
87.5 watts
A UPS lasts 1–2 hours at this load. For multi-day coastal outages, you need a generator.
Support
How to get help
RESPONSIVE, LOCAL, EASY TO REACH
Call, text, or email. A real local person answers.
A real person picks up. No portals, no phone trees. Often immediate — rarely more than an hour.
EMAIL ONLY, SLOW TO RESPOND*
Support ticket through app or website.
72-hour typical response.
* Starlink does offer a limited phone line for outages only, weekdays 6AM–6PM Central Time. General support remains email / ticket through the app or website.
When something breaks
FIXED IN A DAY, NOT A WEEK
Same or next business day repair by a local team. No charge for damage from regular coastal conditions.
We come to you.
WAIT, PAY, WAIT, REINSTALL
Open a ticket. Wait for diagnosis. Pay for replacement gear. Wait for it to ship. Install it yourself — or hire someone.
No local technician will come. Replacements come through the mail. You handle everything yourself — or hire a contractor if the dish is on a roof or somewhere you can’t safely reach.
Installation
A LOCAL TEAM YOU’LL SEE AGAIN
A custom install for your specific location, by someone on our staff who knows the coast.
Equipment chosen for coastal conditions, mounted per protocols we’ve refined over a decade of serving only this community. The team that installs your service is the team that maintains it.
A STRANGER YOU WON’T
Self-install. Or a third-party contractor you’ll never see again.
No standard for who shows up or how they install. No relationship after the work is done.
Everything on your home network
WE HELP WITH EVERYTHING ON YOUR HOME NETWORK
We help you with everything on your home network.
Most of our support work isn’t our own equipment — it’s everything else on the customer’s home network: Wi-Fi coverage in larger homes, outbuildings, cottages, and barns. Security cameras, smart home gear, printers. Business equipment like POS systems, time clocks, IP phones. Custom setups for hotels, restaurants, and rentals. Whatever’s on your network, we can help — remotely first, in person if needed.
THEIR EQUIPMENT, REMOTELY, ONLY
Starlink helps only with their dish and their router, through the app.
Your mesh, cameras, business equipment, printer, and any other device on your network is your problem alone. They’re not going to help. No on-site support.
Privacy
Customer data
YOUR DATA STAYS YOURS
We minimize the collection of data. We don’t sell what we have. We don’t monetize you in any way. Read our privacy policy.
Privacy is core to what we do. We don’t collect what we don’t need. We don’t share what we do have, except as needed to support your service. Nothing about how we handle your data would surprise you. We don’t even verify the names our subscribers give us — sign up as Bugs Bunny and we’ll provide your service. We don’t store credit card information either: payments are handled by Stripe, one of the world’s largest and most trusted payment processors, with an exceptional security track record.
NO LIMITS
Starlink is free to share your personal data with third parties for their own purposes. Read Starlink’s privacy policy.
No limits on what they share or who they share it with. Your browsing habits, location, device information, and identity can be sold to advertisers, shared with data brokers, used to train AI models, or handed over to whoever they choose.
Community
Where your money goes
STAYS ON THE COAST
Locally owned. Local employees. Your money stays here.
What you pay supports the local economy and the community you live in.
LEAVES THE COAST
A global enterprise with global ambitions and Wall Street investors.
What you pay leaves the coast and doesn’t come back.
Social mission
It’s not just about the bottom line.
We’re committed to serving everyone on the coast — not just the customers who are easiest to reach or pay the most.
Free internet for dozens of community-service organizations. Discounted subscriptions for low-income families. Sponsorships for local teams and the movie theater. We’re a community partner, not just a service provider.
GLOBAL AMBITIONS AND SHAREHOLDERS
Maximize value for shareholders.
No mission beyond the business.